FX App (iOS/Android)
When Rogers and FX struck a deal to show FX content in Canada, I was the sole designer responsible for designing the website, as well as the iPhone, Android and iPad app. The goal here was to overhaul the current experience, to increase video engagement for our users and to connect them to the premium / edgy content that we know they love. The app was designed to be simple and easy to use, while allowing users to start watching videos as quickly and easily as possible.
FX Website
In addition to designing mobile apps, I was also responsible for designing a web experience to support the mobile initiative. The goal here was to keep users engaged with the unique content offering that FX offers. Designing an experience that would have the least amount of friction to start watching was key.
